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The next big thing in fashion isn’t about styles or colours but the concept of sustainable fashion and ethical clothing.
22 April 2020 officially marks 50 years of celebrating Earth Day. While most of us are already doing our part by making small eco-friendly lifestyle changes like using reusable shopping bags and metal straws to reduce plastic waste, there’s always more that we can do. For instance, we should pay more attention to what we wear and the brands that we choose to shop and support.
Clueless on where to begin from? We’ve shortlisted 5 stylish fashion brands that are playing their part to make the Earth a better place to live in.
Boyish pledged to use sustainable and ethical practices to develop and manufacture their apparels. Their jeans are produced using sustainable textiles and washes through cruelty-free and environmentally friendly processes. On top of that, 1 tree is planted for every purchase!
Whimsy + Row
Whimsy + Row apparels are made responsibly in Los Angeles under ethical conditions using only locally sourced deadstock fabrics and materials. The eco-conscious brand’s mission is to provide consumers high quality, modern and effortless clothing that will last for years to come.
Link: Whimsy + Row
Kotn is well-known for quality and wallet-friendly wardrobe staples made from soft and breathable authentic Egyptian cotton that are produced in a fair and safe production environment. The brand works directly with cotton farming families in Egypt and pay fair prices for the materials. Kotn also partners with pro-literacy organisations in Nile Delta to stop the cycle of child labour. They have raised money to fund and construct schools for the children in Egypt.
United by Blue
United by Blue carries men’s and women’s apparels that are made in Global Organic Textile Standard certified factories from sustainable sourced materials. They prioritise sustainable materials and ethical manufacturing procedures to lead the change toward better business practices. For every product sold, the brand will clear one pound of waste from waterways and oceans. The brand has already removed 2 million pounds of waste and they are determined to inspire individuals to live less wasteful lives.
Link: United by Blue
For the Earth loving beach bums, you can get your sustainable swimming trunks from Fair Harbor! The brand manufactures men’s and kid’s swimwear that are made using up-cycled coconuts and recycled plastic bottles at ethically certified factories. Fair Harbor aims to create a positive change by keeping the shores clean, keeping plastic out of waterways while offering customers unique and stylish swimwear at a reasonable price.
Link: Fair Harbor
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